Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

mardi 28 janvier 2014

2014 Industry Survey - Moz

In-house vs. Agency vs. Consultant

People self-identifying as in-house came out on top in this year’s data, at 41%, followed by agency folks at 31%, business owners at 15%, and independent consultants at 10%. In terms of their daily activities, social media was less of a priority for agency marketers than either in-house or independent consultants. Content led the way for independent consultants, although it was in the top 5 for all 3 groups. Not surprisingly, managing people was a higher priority for agency marketers, as was doing site audits for clients.

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