I got an alert last night that the Google Places Guidelines changed - For the Better IMO!Consultants having hard time getting big franchise to rank, tell they had talked to several "industry pros" who all told him to add city to each location. Well now we know this bad idea !
It's always been against the rules to add city or keywords to the business name on the Places listing. However violating that guide also helps ranking. So therefore many people do it anyway.
The MapMaker guidelines are inconsistent and blatantly say you can add city or keyword to name.
"A name should not include: Description or contact information. Exception: Single descriptor with business location or service offered by the business can be added to the name"