In a May 2013 article BuzzFeed’s stated: “Over the past year, search traffic referrals have remained flat, growing only 3% in 2013 from 63M referrals in January to 65M referrals at year-end.” Define Media Group numbers show something very different. In their analysis of 2012 – 2013 covering over 97 billion PVs, search trends exceed 2012, and at their peak in December 2013 increased 53% YOY:
Not only is organic search alive and well, but it’s more important than any other external traffic driving source.
*More important than any other external traffic driving source!*
Are publishers investing less time in SEO? As the data shows, no. Are publishers investing more time in social? Of course – they’d be foolish not to as social traffic is growing fast.