Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

vendredi 7 février 2014

BuzzFeed wrong, Search Traffic is Doing Fine - Define Media Group

Hey BuzzFeed, Search Traffic is Doing Just Fine - Define Media Group

In a May 2013 article BuzzFeed’s stated: “Over the past year, search traffic referrals have remained flat, growing only 3% in 2013 from 63M referrals in January to 65M referrals at year-end.” Define Media Group numbers show something very different. In their analysis of 2012 – 2013 covering over 97 billion PVs, search trends exceed 2012, and at their peak in December 2013 increased 53% YOY: 
Define Media Group - search-traffic-2013-trended

Not only is organic search alive and well, but it’s more important than any other external traffic driving source. 
*More important than any other external traffic driving source!* 

Are publishers investing less time in SEO? As the data shows, no. Are publishers investing more time in social? Of course – they’d be foolish not to as social traffic is growing fast. 

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