Mobile SEO Strategies Are Top Priority In 2014
Research conducted with Nielsen shows that 48% of mobile consumers start their purchase journey with paid and organic search results. And according to BI Intelligence, to date, approximately 60% of all online devices are now smartphones or tablets.
Prioritizing Social Media & SEO
According to eMarketer, by 2017, internet users that use a social network will reach 2.55 billion people. That’s staggering considering that the US census bureau estimates the world population to be just over 7 billion. Globally, 1 in 4 people use a social media network, and nearly 88% of marketers will use social media marketing this year.
Prioritizing SEO & Paid Search Integration
SEO has the power to bring massive efficiencies to your overall marketing program. However, in a do-more-with-less world, in order to build more “free” traffic, you need people to scale. Not to mention these people need to be able to effectively leverage the amazing data and tools available to us today.
Prioritizing Personalization & Audience Segmentation
Whatever approach or combination of methods you employ toward crafting your messaging and behavioral targeting, testing the impact across multiple marketing vehicles such as paid search and SEO continues the yield the best results.
Additional considerations to help scale your SEO efforts in 2014 include investment in SEO tools and technology while finalizing your SEO budget. If at all possible, I always advocate making room in your budgets for SEO training for key employees that will impact your SEO results which includes non-SEO folk like engineers and interaction designers.