Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

lundi 10 mars 2014

The Incomplete Google Ranking Signals, Part 1

1. Local Inter-Connectivity

A Local Rank is considered with an old score for Pages

2. Hubs and Authorities

The content is pruned, and then re-ranked based upon connectivity

3. Reachability

Initial Rankings Changed by Reachability Scores

4. Burstiness

Kleinberg's study included looking at words in Presidential addresses.

5. Semantic Closeness

I've annotated this patent image to show semantic closeness in a list.

6. Page Segmentation

Microsoft's VIPS paper image showing segmentation.

7. Reasonable Surfer PageRankFeatures of Links determine weights

8. Co-Occurrence Matrix

An overview of the phrase-based indexing ecosystem
Chances are good that Google uses multiple algorithms at any one point, and we’ve been told that the search engine makes around 500 changes or so a year to how they rank pages in search results.

Source: The Incomplete Google Ranking Signals, Part 1

vendredi 7 mars 2014

6 Factors to consider when selecting local search citation sitesBrightLocal

Bright Local currently operate with a dedicated in-house team of 25 submissions agents with 6 managers who provide support, training & quality assurance. To make citation campaign delivery smooth & efficient they’ve built a raft of technologies to assist with submissions and tracking.

Evaluating & selecting the best citation sites 

1. Domain Authority

Domain authority - pic 2

2. Indexed Pages

site: domain search

3. Structured NAP Display

Structured NAP is important for local SEO citations

4. Quality & Nature of the site

Typically these are vertical, industry-specific directories or local directories, which take listings for a specific town, city or region (i.e. state, province, county). Both types of directories can be relevant and valuable citation opportunities because they reaffirm the type of business and the area in which it is located.

5. Free Listing

Free listing on local directories

6. Toxic Link Check

Testing for ‘Toxic’ status essentially looks at the link profile of a site (inbound & outbound) to determine if it’s spammy and low quality. Links created on these sites may (and I stress MAY) be harmful to your business.