Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

samedi 28 juin 2014

Holistic SEO vs Old SEO | Référencement Mozalami

Holistic SEO vs the Old SEO
The following diagram from The Moz Blog provides a good description of what the traditional process of SEO is involved with. As can be seen from this diagram, traditional SEO is focused more on creating a page structure where targeted keywords can be integrated. Once the page and keyword structure is established, the link building process ensues. But as will be explained in the following, this type of SEO structure may not be effective with new changes in the online landscape.

the old seo process
With Holistic SEO, the focus is on the search users and not on keywords or even the search engines. It’s focused more on how people engage with a particular brand, product and service – which will eventually be the main factors in how these businesses will be ranked by the search engines.

 the new seo process
In Holistic SEO, providing high quality content is the main marketing drive. Content is your main portal for engaging with your targeted audience and this will matter strongly in semantic search. Holistic SEO is also about integration and so part of its main strategy is to integrate content marketing with other Digital Marketing strategies like Social Media Marketing and Pay-Per-Click Advertising.
content marketing integrated in SEO
Holistic SEO vs the Old SEO (Infographic) | Digital Marketing Philippines

samedi 7 juin 2014

How Long Should be Blogpost and Social posts | Mozalami

how long should your content be? Here are some general content-length guidelines, organized by content type:
Ideal Content Length: Chart

The best thing you can do for your audience is to produce high quality, compelling content, which is what content marketing is all about.

How Long Should Your Content Be? What Works On Blogs, Facebook & More

mardi 3 juin 2014

Off-Page SEO Checklist for Local | Mozalami

Off-Page SEO Checklist for Local

The Off page is a complementary guide to On-page SEO Checklist for local

The Off-Page SEO Checklist for Local Business

1. Complete your Google Places for Business Listing

2. Claim all of your other Local Listings

3. Register your business on leading local directories, websites and forums

4. Social Network Business Pages

5. Ensure your NAPs are consistent

6. Get mentions from Local Press

7. Encourage Google Reviews

8. Review other local businesses, places and events

For more insights please visit my bundles Local SEO 
The Off-Page SEO Checklist for Local Business