Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

mercredi 30 juillet 2014

AdSense Alternatives – Mozalami

What alternatives are there to AdSense?

If you do find your AdSense account disabled, your appeal denied, and are not interested in setting up a company specifically for AdSense, all is not lost. While AdSense is known to have the best RPU (Revenue Per Unique) when compared to their direct competitors, you may be able to recover some of your lost income through the following AdSense alternatives:
  1. AdBrite – Fairly competitive payouts. Arguably the best alternative, less ad layouts and advertisers.
  2. Chitika – Relevant ad placement and a good compliment to banner advertising.
  3. Bidvertiser – No tax info required and great ad design flexibility.
  4. Infolinks – In-text advertising that compliments the others listed.
  5. Kontera – Been around a long time, easy to use, harder to get accepted.

samedi 19 juillet 2014

Listings with Google Zip Code Now In Search Results

Google has added zip code matches and lookups to the knowledge graph section of the search results.
If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:
Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:

Screen Shot 2014-07-15 at 3.04.43 PM

More on the source: Google Zip Code Listings Now In Search Results

jeudi 17 juillet 2014

Prevent and Solve Common SEO Customer Conflicts - Mozalami

How to Prevent and Solve The Common Customer Conflicts in SEO

Prevent and Solve Common SEO Customer Conflicts - aHrefs 

There are many reasons for those conflicts too:

Your clients might feel that you don’t deliver to their expectations... Like in the example above, perhaps they expected to see results sooner. Or they had completely different expectations towards results they are going to get.

Their site might got penalised. Of course they will blame you for that, regardless of the actual reason...

But you could be the one to blame as well:

Perhaps you had a wrong attitude from the start. Maybe they are a small fish client and you don’t think of them as seriously as of your bigger clients. And, it shows.

You may have lost their trust. Perhaps you didn’t admit an obvious mistake or tried to hide something else from them but the truth came out.

Or perhaps you’ve broken some promises. After all, it’s so easy to say yes to those tiny requests clients make during sales meetings and then forget about them. 

The problem is, clients rarely forget. And the disappointment from not having this delivered may cause irritation and become a basis for conflicts.

How to Prevent and Solve The Common Customer Conflicts in SEO - Ahrefs Blog

vendredi 11 juillet 2014

Google Quality Rating Guide - Brand new Guidelines

Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post

google quality rating guidelines

Lacking in E-A-T
Google’s brand new emphasis in the new Quality Rater’s Handbook is the idea of E-A-T, which is a website’s “expertise, authoritativeness and trustworthiness”.
Likewise, Google is stressing that sites that lack expertise, authoritativeness and trustworthiness should be awarded the Low rating when a page or site is being assigned a rating by one of their quality raters. And more importantly, Google says that lacking a certain amount of E-A-T is enough of a reason for a rater to give any page a low quality rating.
This means that webmasters will need to do what they can to ensure their sites pass the newly minted E-A-T test.
Google also warns the quality raters about sites with user contributed content, such as forums or other sites that allow users to submit articles or information. They urge caution because pages on the sites may not be trustworthy and many lack appropriate amount of E-A-T.
That said, there are some types of user generated content that have an extremely high level of expertise, such as forums that are frequented by experts on specific topics, and Google asks the raters to try engage the experience and expertise of those authors to try and determine if a page should be considered trustworthy or not.
What makes an expert?
As part of their new E-A-T, Google does stress to raters that there are many kinds of experts, all dependent on the topic area. Not every subject area has a way to qualify expertise. It is easier to determine a medical expert than an expert for a hobby site.
Raters are also supposed to consider everyday expertise, even in “Your Money or Your Life” (YMYL) areas – something that the last publicly available version of the guidelines stressed. Specifically, support forums are an excellent resource for specific diseases, since they have input from those who are suffering from the disease. Those contributors might not be physicians, but their life and everyday experiences with the disease make them an expert on sharing those personal experiences. That said, for specific medical advice, it should still come from doctors or health professionals.
For SEOs, this is going to be crucial that you establish your writers as authorities or experts in your field.  You want people to trust your site – not to mention Google is clearly emphasizing the role of authority and expertise in websites already, so going the next step further definitely isn’t surprising in the least.
Knowledge Graphs
A significantly higher portion of the guidelines covers Knowledge Graphs, and shows that they are having their raters spend quite a bit of time rating just the knowledge graphs alone, showing Google plans to continue their march on the search results real estate percent.
Previous versions talked about Title Link Result Blocks (TLRB) and No Title Link Result Blocks (NTRB) as the way Google differentiates between two distinct styles of knowledge graphs the company uses. The first, TLRB, displays a clickable headline at the top of the area, while NTRB blocks do not.
Vital versus non-Vital Knowledge Graphs
Google also asks raters to specify a Vital rating for TLRB which give all the needed information for the query on the TLRB’s landing page. This hints even more that Google is putting a lot of resources into knowledge graphing up the web and it’s here to stay (much to the delight of searchers but not so much webmasters).
Many Ads = Low Quality
Supplementary Content
While previously the quality rater’s guide focused on the main content of the page, with only a brief mention of supplementary content, now there is a new emphasis on not only supplementary content, but types of supplementary content as well. Gone are the days where you can have a high quality page with just navigation for the supplementary content. (Added: Read more in our Supplementary Content Analysis: All About Supplementary Content in the Google Quality Rater’s Guidelines)
  1. Bad Supplementary Content
  2. Poor Page Design
  3. Shopping
  4. Rating forums and Q&A
  5. Q&A Without the Answer
  6. Inline Advertising
  7. Affiliates
  8. Reputation Research
  9. Where’s the Spam?
  10. Where’s the Cloaking?
  11. Distracting Content
  12. Low Quality Pages Now Never Acceptable
  13. Lack of Purpose
  14. Hidden text
  15. About Us and Contact info
  16. Hat tip to SEOs

Each day for the next week, TheSempost are going to do some in-depth analysis of the new parts of the guidelines, particularly how it will impact SEOs.

mercredi 9 juillet 2014

Author Photos Gone: Google Authorship Still Have Value | Mozalami

Author Photos are Gone: Does Google Authorship Still Have Value? - Moz
authorship without profile photos

1. Authors still matter. 
2. Bylines are not invisible. 
3. Author and brand images now in personalized search
4. Authorship still builds your author rank database with Google.
5. Google remains committed to author authority as a search factor.

rand fishkin on authorship

For more insights here's the video about Authorship: