Mohammed ALAMI Consultant Expert SEO

Référencement SEO Montréal Mozalami

vendredi 11 juillet 2014

Google Quality Rating Guide - Brand new Guidelines

Google Rewrites Quality Rating Guide - What SEOs Need to Know - The SEM Post

google quality rating guidelines

Lacking in E-A-T
Google’s brand new emphasis in the new Quality Rater’s Handbook is the idea of E-A-T, which is a website’s “expertise, authoritativeness and trustworthiness”.
Likewise, Google is stressing that sites that lack expertise, authoritativeness and trustworthiness should be awarded the Low rating when a page or site is being assigned a rating by one of their quality raters. And more importantly, Google says that lacking a certain amount of E-A-T is enough of a reason for a rater to give any page a low quality rating.
This means that webmasters will need to do what they can to ensure their sites pass the newly minted E-A-T test.
Google also warns the quality raters about sites with user contributed content, such as forums or other sites that allow users to submit articles or information. They urge caution because pages on the sites may not be trustworthy and many lack appropriate amount of E-A-T.
That said, there are some types of user generated content that have an extremely high level of expertise, such as forums that are frequented by experts on specific topics, and Google asks the raters to try engage the experience and expertise of those authors to try and determine if a page should be considered trustworthy or not.
What makes an expert?
As part of their new E-A-T, Google does stress to raters that there are many kinds of experts, all dependent on the topic area. Not every subject area has a way to qualify expertise. It is easier to determine a medical expert than an expert for a hobby site.
Raters are also supposed to consider everyday expertise, even in “Your Money or Your Life” (YMYL) areas – something that the last publicly available version of the guidelines stressed. Specifically, support forums are an excellent resource for specific diseases, since they have input from those who are suffering from the disease. Those contributors might not be physicians, but their life and everyday experiences with the disease make them an expert on sharing those personal experiences. That said, for specific medical advice, it should still come from doctors or health professionals.
For SEOs, this is going to be crucial that you establish your writers as authorities or experts in your field.  You want people to trust your site – not to mention Google is clearly emphasizing the role of authority and expertise in websites already, so going the next step further definitely isn’t surprising in the least.
Knowledge Graphs
A significantly higher portion of the guidelines covers Knowledge Graphs, and shows that they are having their raters spend quite a bit of time rating just the knowledge graphs alone, showing Google plans to continue their march on the search results real estate percent.
Previous versions talked about Title Link Result Blocks (TLRB) and No Title Link Result Blocks (NTRB) as the way Google differentiates between two distinct styles of knowledge graphs the company uses. The first, TLRB, displays a clickable headline at the top of the area, while NTRB blocks do not.
Vital versus non-Vital Knowledge Graphs
Google also asks raters to specify a Vital rating for TLRB which give all the needed information for the query on the TLRB’s landing page. This hints even more that Google is putting a lot of resources into knowledge graphing up the web and it’s here to stay (much to the delight of searchers but not so much webmasters).
Many Ads = Low Quality
Supplementary Content
While previously the quality rater’s guide focused on the main content of the page, with only a brief mention of supplementary content, now there is a new emphasis on not only supplementary content, but types of supplementary content as well. Gone are the days where you can have a high quality page with just navigation for the supplementary content. (Added: Read more in our Supplementary Content Analysis: All About Supplementary Content in the Google Quality Rater’s Guidelines)
  1. Bad Supplementary Content
  2. Poor Page Design
  3. Shopping
  4. Rating forums and Q&A
  5. Q&A Without the Answer
  6. Inline Advertising
  7. Affiliates
  8. Reputation Research
  9. Where’s the Spam?
  10. Where’s the Cloaking?
  11. Distracting Content
  12. Low Quality Pages Now Never Acceptable
  13. Lack of Purpose
  14. Hidden text
  15. About Us and Contact info
  16. Hat tip to SEOs

Each day for the next week, TheSempost are going to do some in-depth analysis of the new parts of the guidelines, particularly how it will impact SEOs.

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